Viral Marketing

Viral Marketing and Viral Advertising

Viral Marketing and Viral Advertising refers to marketing techniques that use pre-existing social networks to produce an increase in brand awareness or to achieve other marketing objectives (such as sales of products) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.  

Viral promotions may take the form of video clips, interactive Flash sites, posting on message boards and social sites, images, or even text messages. The goal of marketers is to create successful viral marketing programs that will identify and appeal to individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along. Giving our clients detail description of the order of work and services. Our strategy features notable site such as FaceBook, Twitter, InstaGram LinkedIn, Youtube and other Social Network sites

 

According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment:

 

    Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously ‘on the pulse’ of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distribution. Market mavens may not be particularly convincing in transmitting the information.

    Message: Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon. Making a message more memorable and interesting or simply more infectious, is often not a matter of major changes but minor adjustments. It should be unique and engaging with a main idea that motivates the recipient to share it widely with friends - a "must-see" element.

    Environment: The environment is crucial in the rise of successful viral marketing – small changes in the environment lead to huge results, and people are much more sensitive to environment. The timing and context of the campaign launch must be right.

 

In March 2016, eBizMBA ranked the top 15 most popular social media sites, by estimated unique monthly visitors, as:

 

    Facebook: 1,100,000,000 users. Facebook is a networking site used to connect with friends or family, or for promoting businesses.

    Twitter: 310,000,000 users. Twitter is mostly a small-post blogging networking site.

    LinkedIn: 255,000,000 users. LinkedIn is a networking site mostly used by professionals with focuses in business.

    Google Plus+: 120,000,000 users. Google Plus is a social networking site owned by Google, which is similar to Twitter and Facebook.

    Instagram: 100,000,000 users. Instagram is a photo/video sharing mobile app.

 

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign.

 

Crafting a successful viral marketing campaign is more difficult than it looks. It requires careful planning and research.

VIRAL MARKETING PRICING

VIRAL MARKETING BREAKDOWN

PRODUCTION TIME

DIAMOND

PLATINUM

GOLD

SILVER

VIRAL MARKETING - 4 WKS

4 WEEKS

$1080

$900

$600

$300

VIRAL MARKETING - 8 WKS

8 WEEKS

$1200

$960

$780

$540

VIRAL MARKETING - 12 WKS

12 WEEKS

$1800

$1440

$1200

$960

 

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